Strategic Plan

AMHA Strategic Plan 2017-2023


Below is the AMHA Strategic Plan which can also be downloaded as a PDF. 

AMHA Mission Statement:

To promote, govern and improve organized minor hockey with the Abbotsford area. As an organization we will encourage and foster a general community spirit, maintain and increase an interest in the game of hockey and oversee the playing interest of teams and players. We will provide a safe, fun and fair environment to all.


AMHA Scorecard



Organizational Philosophy

  • Governance
    • Provide a governance model that is current with the needs of the AMHA
  • Community Engagement
    • AMHA better known in Abbotsford community
  • People Development
    • Coach development
    • Officiating development
    • Board Member development
    • Safety People
    • Volunteer development
  • Player Development
    • Ensure all players are developing the Sport 4 Life philosophy
  • Safety - To have hockey viewed as a safe sport.
  • Do an organizational analysis and implement any changes. Review annually and update as needed.
  • Community - increase media coverage as well as community recognition and involvement..
  • People Development - further formalization of coach mentorship program, while updating NCCP coaching program to the current competency based model. Volunteer training and Board member/Coordinator/Appointed Position manuals and training. Equal balance of recruitment, training and retention of officials.
  • Player Development - Ensuring that our intro and exit players have a high level experience.
  • Continue to develop our safety programs both on and off the ice.

Business Operations


  • Maintain a fiscally responsible budget that allows fees to stay appropriately priced.
  • Further Develop Association’s Business processes, policies and procedures to lesson load on volunteers
  • Leverage Association’s resources internally.
  • Seek/Develop Further Ice & Facility Resources.
  • Communication plan
  • Volunteers - Recruitment - Training - Retention
  • Succession planning
  • More transparent financial statements with activity based costing.
  • New org structure, bylaws, and policy manual in year 1. Update in subsequent years.
  • Tap into subject matter experts from within the AMHA (i.e. Lawyer for legal advice, etc.).
  • Continue to work with community partners such as the City,  ice vendors, etc.
  • Develop a communication plan for internal and external communications.
  • Formalize and document all Board, and Appointed Position job descriptions and encourage job shadowing from inside and outside the membership. Continue to recruit volunteers for these positions.
  • Volunteer satisfaction survey and feedback.

Sport Operations

  • Increase understanding of the LTADP
  • Continued skill development at all levels of the game:
    • Goalie Program
    • Intro to Hockey Program
    • Recreational  Level Programming
    • Spring Programming
    • High Performance programming
    • Officiating
  • Focus on Safety of Participants
  • Monthly Hockey Director Communications.
  • Measure success of existing quantitatively via attendance, and qualitatively via survey feedback.
  • Provide updated and additional safety resources to all members including Coaches, Managers, HCSP, Board Members, Appointed Positions, and Parents.


** A review of the strategic plan shall be conducted at the end of each year.

*** A formal review of the strategic plan after year three will be conducted to update for any unforeseen changes.




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